NIC+ZOE-Outerwear Category launch
Nic+ Zoe engaged NewNorm to establish its first-ever outerwear category-strategic expansion designed to evolve the brand beyond knitwear and woven separates. We defined creative direction and silhouette framework, develop fabrication concepts and introduced new factory partnerships and engineered a cohesive assortment aligned with Nic+Zoe’s modern, versatlitle aesthetic.
Soft-tailored herringbone coat establishing the brand-right language for NIC+ZOE’s first outerwear category.
Tonal proportion and texture refinement designed to align with NIC+ZOE’s lifestyle versatility.
Concept research defining the materials, texture, and silhouette language for NIC+ZOE’s first outerwear launch
A cohesive outerwear lineup translating NIC+ZOE’s knitwear DNA into structured silhouettes through soft tailoring, textural fabrics, and modular layering options.
