As Lead designer across every project in this portfolio, my mission is to build compelling product worlds that drive brand identity, customer desire, and business growth, I specialize in concept development, category direction, and collection design grounded in materials, fit and storytelling. I translate vision into market ready products-- connecting brand values with aesthetic clarity and commercial performance.

NewNorm is a fashion design studio creating elevated apparel that merges craftsmanship with strategic business insight. Led by designer Kate Browning, the studio brings more that 25 years of experience developing collections for retail and international brands, NewNorm builds products with a strong point of view-pieces that not only define aesthetic identity but also supports business goals. The studio’s work blends classic sensibility with modern design language, resulting in garments that feel both familiar and forward-looking

A graduate of Parsons School of Design and recipient of the Golden Thimble Award, Browning brings a rigorous design foundation to every project. Her approach spans concept development, silhouette refinement, fit engineering and technical execution-ensuring that each idea is grounded in what can be manufactured, scaled and sold. She designs with equal fluency in creative direction and production realities, NewNorm a valuable partner throughout the entire product lifestyle,

Browning approaches clothing as a language-an expression of identity and intention. Her collections use proportion texture, and detail to create pieces that feel purposeful and aligned with brand’s point of view.

In addition to studio work NewNorm curates and analyzes vintage apparel through Shopnewnorm. This hands-on study of garment longevity and consumer behavior informs the studios approach to developing pieces that endure beyond a single season- supporting a more thoughtful, sustainable relationships with clothing.