PERUVIAN CONNECTION
Catalog Campaign Creative Direction A curated selection of seasonal catalog campaigns showcasing product positioning, visual identity, and narrative direction across multiple releases.
A richly styled holiday campaign evoking old-world romance and craftmanship. I led the product direction to highlight artisanal embroidery,dramatic silhouettes, and heritage-inspired textiles that reinforced the brand’s narrative of global luxury and culturel storytelling
Western Modernism- Iconic Americana reimagined- This campaign reinterpreted classic western into modern vibes essentials. I developed silhouettes that balanced tradition and modern ease- structured jackets, earthy neutrals, and textural accessories- capturing a sense of independence and frontier romance.
HOLIDAY COLLECTION
Fall Collection- Folk Influence+ Warm Rust palette This collection fused folkloric motifs with modern silhouettes, creating a grounded yet elevated seasonal wardrobe. My work focused on refining pattern, proportion, and texture- bridging handcrafted inspirations with wearable sophistication for an emotionally resonant fall delivery.
Make it stand out.
Warm Weather - A sunlit collection celebrating easy tailoring and refined casual wear for warm climates. I aligned product and palette to emphasize polished versatility- lightweight fabrics, breathable structures, and relaxed sophistication.
European Streetscape
